Cross-sell, Up-sell
Increase wallet share with every conversation
Cross-selling, up-selling and marketing optimizations are crucial to maximizing the lifetime value of your customers. Often, cross-sell/up-sell efforts deliver an impersonal, cookie-cutter customer experience, resulting in offers that are poorly timed, irrelevant to the individual and produce low rates of acceptance.
Chordiant delivers a distinctly different experience with the ability to implement cross-sell/up-sell strategies that directly address each individual’s interests and needs. Leveraging the power of Chordiant predictive and adaptive analytics, real-time decisioning, and best-practice strategies and templates, you can create a marketing optimization strategy based on the known and predicted behavior and value of each customer. Chordiant customers have achieved dramatic improvements in offer uptake with these capabilities, gaining an average 15% revenue uplift per user and achieving an 85% conversation rate for inbound interactions.
Chordiant Key Capabilities for Cross-selling and Up-selling
- Maximize offer uptake with personalized offers. Determine the most compelling offers based upon instant and on-going analysis of customer behavior, current responses and mood during the interaction so that you deliver the right proposition to the right customer at the right moment.
- Increase bundle sales. Dynamically determine and price an appropriate bundle based on customer propensities, behaviors, the value of components and the bundle itself.
- Improve cross-channel consistency. Use a single, centralized cross-sell/up-sell strategy for inbound and outbound interactions across each channel.
- Shorten time-to-market for targeted cross-selling and up-selling. Rapidly deploy using a functional, user-friendly interface and predefined, easily configured customer experience strategies including top priority proposition, proposition bundling, Next-Best-Action, what-if analysis, product hierarchies, and intelligent Q&A.
- Monitor overall profitability. Use automatic performance monitoring that provides immediate feedback on the success of individual offers and performance trends to monitor and adjust marketing optimization strategies in real-time.
